Luxury car maker Aston Martin had make a final statement to
end the production of Cygnet due to its selling price were too expensive for
small cars. This will officially stop the Cygnet mini-cars production by the
end of the year that causes big losses of about £24.6 million pounds critical
losses for the company.
According to Reuters BBC, Aston Martin, in the beginning of
production Cygnet mini-car way back 2011 produces 4000 unit and hoping to get
the selling point mark 4000 Cygnet mini-car a year which is far beyond with
their expectations, until now it ended up with only 150 Cygnet mini-car sold or
5 percent were in 2012 which supposed to be the crucial selling point with at
least 35 percent of the total units are being
sold. The Cygnet mini-car doubled the price of Mercedes Benz V8
sedans $21,500 US dollars were the mini-car cost $51,000 US dollars. The sedan is wider and spacious than minis which are fit
and buy-able to the masses enjoying the benefits and its feature, comfortable
car.
The Cygnet was intended to catapult the brand into a new market but at roughly double the price of many competing cars in that segment, it was misjudged by Aston Martin, said Ian Fletcher, an automotive analyst at research consultancy IHS.
"The premium supermini market is a good place to be at the moment but Aston got it wrong in thinking putting a grill and a fancy interior on what was basically a Toyota iQ would make people buy it," he said.
Compare to the BMW, Audis
A1 mini-car has been sold well in the market achieved great success with its
balanced marketing and productions and pricing decisions.
Source: ECT Reuters | BBC
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